Socialist - local or regional phenomena into global ones.
Capitalist - elimination of state enforced restrictions on exchanges across borders and in the increasingly integrated and complex global systems of production and exchange that has emerged as a result.
Collectively. unified - working together.

Free market - liberal policies
Get rid of restrictions on trade
Dominance of one culture - westernisation
expansion of communication technology. especially the internet. interlinked. unified.
Mcdonalds.
George Ritzer. American interests get forced onto the rest of the world. all different cultures come together to began acting like americans.
Manfred B Steger. Globalization, a very short introduction page 71.
Desire to unify the world / or a desire by the dominant force (America) take of the world and enforce culture on the rest of the world.

Marshall McLuhan - Understanding Media.
1964. Before the internet. Writing about development in tv and radio - talking about how it would change the world. New Technology - extended our own senses. The Tv allows us to see further. Communication extends as us individuals. See events on a global scale.
The global village thesis.
The globe is no more than a village, electric speed at bringing all social and political functions together in a sudden implosion has heightened human awareness of responsibility to an intense degree.
Make us more responsible for our actions. - this didnt happened.
Our capacity to see actions and effects on the worlds has increased. we can see images of American forces bombing villages - distances us although we see it happening.
The internet.
we live mythically and integrally. electrical age when our central nervous system is technologically extended to involve in the whole of mankind and to incorporate the whole of mankind in us..
Moving further away from a unified world/culture.
Centripetal forces - bringing the world together in uniform global society
Centrifugal forces - tearing the world apart in tribal wars
Problems of globalisation
Sovereignty - challenges to the idea of none state
Accountability
Identity - who are we? nation, group?
Does globalisation make people around the world more alike or more different?
Cultural imperialism
If the global village is run with a certain set of values then it would not be so much an integrated community as an assimilated one.
Key thinkers - Schiller & Chomsky
How do you make people think the way you do.
Most powerful tool is mass media. tool for cultural imperialism.
the global village is not a unified culture. other cultures are turning into smaller version of America.
Rigging the free market.

Media conglomerates operate as oligopolies.
Every media organisation is one part of a giant oligopolies.
Time warner media and other interests
OMG /////////////////
one voice gets spread globally. wow.
News corporations divide world into territories of descending market importance
1 / North America
2 / Western Europe, Japan and Australia
3 / Developing economies and regional producers, India, China, Brazil, Eastern Europe.
4 / The rest of the world.
Free market is rigged around interest of capitalism.
US media power can be thought of as a new form of imperialism.
Local cultures destroyed in the process and new forms of cultural dependency shaped mirroring old school colonialism.
Schiller

Big Brother - wester style program. Set of values - to be on TV celeb. win freedom status and society.
Repeated across the world. Big brother Africa. Bigg Boss, India.
western culture imposed on african culture.
Skin whitening cream in India.
Should become westernised. influenced by the media.
Chomsky & Herman 1998
Manufacturing Consent - Political economy of the mass media
Propaganda model 5 basic filters
News
Ownership
Funding
Sourcing
Flak
Anti communist ideology

Bias. Misleading. Not objective.
News stories had an agenda. Hidden agenda.
Ownership
Rupert Murdoch
News of the world - the sun on sunday
the sun
the sunday times
the times
ny post
BSkyB
Fox tv
one man can set the agenda. badman.
Sourcing
the news is only as good as the events that you're allowed to record
press conference with BO. starts heckling him - then the reporter will be banned. kick him out - looses his job. so the questions he asks have to be delicate.
No. 10.
Press conferences. particular public take on what is going on.
FLAW.
Funding.
corporate businesses - funded by advertising. need to keep companies happy. if newspaper upsets their advertisers then they the company will leave..
Flak
Subject to flak from different groups.
Affects tone / content.
US based global climate coalition GCC
pressure group funded by Exxon, texaco and ford.
Cut through myth that the planet will get destroyed.
Global warming.
Protect the interest of these corporate companies.
Anti Ideologies
Al Gore, 2006 - an inconvenient truth. dir. Davis Guggenheim
loooooool.

Competitive enterprise institue.
Al Gore - to solve global crisis
Release less CO2
Plant more vegetation
Try to be CO2 neutral
Recycle
Buy a hybrid vehicle
encourage everyone you know to watch this film
--- the solution is to buy stuff.
America and Chine refuse to come to any deal.
Sustainability
sustainable development is the development that meets the needs of the present without compromising the ability of the future generations to meet their own needs.
Erin Balser.
BIOX Biofuel plant Canada, Hamilton, Ontario
Alternative clean fuel
renewable
More expensive to produce
Built the factory in the poorest part of Hamilton. Directly next to people living there. People couldnt afford to move. factory started making effects on community. Noise pollution. air pollution.
property prices go down. Causing more environmental problems.
Greenwashing.

companies greenwash themselves. make them more eco friendly. lies.
McDonalds Europe. rebrand to green.
Ford Taurus - eco boost.
Kimberly Clark CEO
Environmentalism
Ecologism
Socialism/Communism
Al Gore and his friends are environmentalists, save the planet but keep the system as is.
rivals - activists - ecologism - deep green movement. the only way to save the planet is to over throw the world system.
Most things are not designed for the needs of the people but for the needs of the manufacturers to sell to people.
Protests. the internet has bought people together - those who want to resist.
twitter. as a means to combat the spin in the mainstream media.
In america visible signs of oppositions.

We are the 99%
media is a system we can use.
//////////////////////////////////////////////
Globalization (or Globalisation) refers to the increasingly global relationships of culture, people, and economic activity. It is generally used to refer to economic globalization: the global distribution of the production of goods and services, through reduction of barriers to international trade such as tariffs, export fees, and import quotas and the reduction of restrictions on the movement of capital and on investment. Globalization may contribute to economic growth in developed and developing countries through increased specialization and the principle ofcomparative advantage.[1][2] The term can also refer to the transnational circulation of ideas, languages, and popular culture.
Critics of globalization allege that globalization's benefits have been overstated and its costs underestimated. Critics argue that it has decreased inter-cultural contact while increasing the possibility of international and intra-national conflict.
http://en.wikipedia.org/wiki/Globalization
“Globalisation (Globalization) – The integration of the world’s economies brought about by the rapid improvements in communication and transportation. Globalisation involves the spread of economic, social and cultural ideas across the world, and growing uniformity between different places that result from this spread. It has come about as a result of increased integration of national economies through growth of international trade, investment and capital flows, made possible by rapid improvements in technology.”
The above is a fairly standard definition about what globalisation is. But the real question is “does globalisation work?” In Economics we start with two basic assumptions. The first is‘scarcity’ – This assumption tells us that resources are limited yet wants are unlimited therefore we have to make choices. Which wants are we to satisfy with our limited resources?
The second assumption is that of living standards, which refers to the amount of goods and services available per person. Living standards are limited by a country's ability to produce. Potential national output depends on the country's resources, technology and productivity.
http://www.tuition.com.hk/globalisation.htm
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