Joanna Geldard 2011.
Digital currents - Margo lovejoy
The work of art in the age of mechanical reproduction - Walter Benjamin.
John Walker - Art is in the age of mass media
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Critical and practical implications of technology - emergance with art and design.
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Implications of technology within design areas - new technologies.
ART + TECHNOLOGY.
Technological conditions can affect the collective consciousness
Technology trigger important changes in cultural development
Walter Benjamin 'The work of art in the age of mechanical reproduction' 1936.
significantly evaluates the role of technology through photography as an instrument of change.
- Essay balances between past and future. Seminal work. Implications on how we think and work today.
Task
Draw a doodle
Faithfully copy this again and again (sketchbook)
First drawing - original
Anything that is copied or reproduced is not an original it is a work in its own right or a representation of the original. Benjamin - what is original what is copy? Art, design and media - relationship born from this scenario. hmm. Relationship between who is copying who? who is reproducing something else.
Transformation of image.
Designers use method of repro and copy as a starting point.
Machine age - Modernism. Conversation between two.
Walter Benjamin - critical essays - final work never got completed. Issue of debate between technology and art. tech is parrallel and specific to new developments. Zeitgeist - new age.
Dialectical. the copy, reproductive nature of work of art and design and role of the original.
Aura and uniqueness of art.
Only cause of tech that we need to consider the original.
When encountering an original - it has an aura is distinct.
Movies that are remade - not as good as the original. Understanding that things have been reproduced that there is an original.
Photography - beginning of tech relationship. camera eye. Emerges ever where. come from no of multiple points. not just representation - multiple viewing points - through one look of the eye.
John Berger. - response to walter benjamin.
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Camera eye has a variable gaze. Represents idea and faith. technological progress.
Paul valery. 1871 - 1945.
photograms. Spoons and utensils. photo paper with objects on top.early experiments with technology and photography.
Benjamin and 2 parallels - Freud and Marx. Photography has overturned the judgement deat of art a fact which the discourse of modernism found hard to repress. Lovejoy.
Technology changes the value of art/design.
Original is worth more. Uniqueness.
Art/design - modes of consumerism. Value can change.
Dimensions and possibilities.
Labour and production through industrial revolution - bigger consumption of art and design.
Modernism. Stability.
Post modernism - not stable.
Freud - exploring what the material aspects of tech are - how it expresses deepest surrealism.
Material way of looking at tech developments.
Film - virtual reality.
Kineticism. capturing movement. 1888. etienne - jules
Human and animal development. moving body. Development of photography - pre cinematogrophy.
Dimensions of space and time. start of exploring how we portray space and time duration.
Dialogue of dematerialisation of art.
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Moving image - recorded image - moves away from form and object - moves to being just image. Can replicate and reproduce it. Transform it.
Photography - dematerialisation of art and design. dont have to deal with a object at all.
Richard Hamilton 1922. Collage and montage. repro. technology to create image. With photography and tech images and objects are ordered coded and styled. right. this is the beginning of development of art and design merging together. Resting with either context of art or design. Art images as part of fashion / graphics / advertising. Design increasingly within art.
Karl Marx and Technology.
Technological determinism. how Technological determines economical production factors and affects social conditions.
Technology and enterprise to other aspects of human activity. tool of alienation.
Dialectical issues.
tech drive history
tech and division of labour.
original is produced by one person - any copy is produced by the modes of tech // machine.
labour is divided by tech and machine industry - you wont see beginning of work to the end, this has an effect in separating us in creative creativity.
Materialist view of history.
Technology and capitalism and production.
social alienation of people form aspects of their human nature as a result of capitalism.
You're a wizard Beth.
You're a muggle Sarah.
Distinction between labourer and what not.
Electronic Age - Postmodernism.
Post modern and post machine.
Electronic works were still made with the modern aesthetic. Emergence of information and conceptual based works. info graphics.
The computer a natural metaphor
A spirit of openness to industrial techniques. moves away from modern aesthetic - consumerism. replace and move on.
Collaborations between art and science.
We consume the technology and make new techniques. Everything becomes image and illusion based.
Boundaries are broken between different forms and media and subjects.
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Douglas Rosenberg.
Falling. 1998. Video installation.
Simulation and Simularcrum.
reflection of a profound reality
it masks and denatures a profound reality
Maks the absence of a profound reality.
it has no relation to any reality whatsoover, it is its own pure simularcrum.
Jean Baudrillard 1981.
Plays with illusion and what is real. play with hyper real. what is original and what is copy. can become reality in its own right. no need to have relationship with whats real.
WHAT IS GOING ON.
is this real?!
What is a reality?!
word of mouth - we take it as real cause we heard it but we havent actually seen it.
thought and image - art and design.
Nam June Paik.
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The door is closed.
John walker and art of mass media.
How art uses mass media
Art in advertisements.
The artist as media celebrity.
DIGITAL AGEEEEE.
Margot Lovejoy.
Digital potential leads to multimedia productions.
Technological reduction of all images so they are addressed by the computer
new contexts.
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WHAT IS A SURFACE?
human race machine.
Multimedia work.
Interactivity
performance
time space and motion explored in art and as art
Collaborations
computer as a tool for integrating media
Hyperreal : reality by proxy.
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